COURSE UNIT TITLE

: COMMUNICATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5063 COMMUNICATION MANAGEMENT ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to explain the fundamental elements of interpersonal and organizational communication; to improve communication skills; to understand the importance of communication at personal and organization levels; and to apply effective communication elements in global business environment by taking into account of intercultural differences.

Learning Outcomes of the Course Unit

1   To be able to analyze the fundamental elements of interpersonal and organizational communication to understand the importance of communication process in businesses.
2   To be able to evaluate verbal and nonverbal behaviour of different cultures in terms of communication problems to grasp the impact of intercultural differences on communication.
3   To be able to examine various communication types to analyze the impact of communication network models used in organization communication on organization structure.
4   To be able to evaluate factors preventing and improving efficient commmunication to excel communication skills in personal and carrer lives.
5   To be able to understand basic elements of persuasive communication and apply affectively in discussions in defending a position in front of an audience.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Communication: Introduction, Function, Process
2 Individual and Communication and Communication Types
3 Verbal and nonverbal Communication
4 Organization and Communication
5 Types of Organizational Communication and Communication network
6 Elements of Communication and Persuasion
7 Midterm
8 Active Listening and Speech Strategies
9 Efficient Use of Verbal and Nonverbal Communication in Organizations
10 Presentations
11 Presentations
12 Presentations
13 Presentations
14 General Overview

Recomended or Required Reading

Textbook(s):
Tutar, H. (2009) Örgütsel Iletişim. Seçkin Yayıncılık. Ankara.
Murphy, H. A., Hildebrandt, H. W. ve Thomas, J. P. (1997). Effective Business Communication. Irwin/McGraw-Hill C. USA
Supplementary Book(s):
References:
Materials:
Articles from academic journals

Planned Learning Activities and Teaching Methods

Lectures
Case Analysis and/or in-class discussions
Weekly homework
Project
Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students should prepare for each class.
4. Students should participate actively to in-class discussions and team-work.
5. Homework and presentation should be submitted and presented on time.

Contact Details for the Lecturer(s)

devrim.yılmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparing assignments 10 2 20
Preparing presentations 1 10 10
Preparations before/after weekly lectures 13 3 39
Preparation for final exam 1 15 15
Preparation for quiz etc. 10 1 10
Preparation for midterm exam 1 13 13
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15535354355
LO.24435354355
LO.35344455445
LO.44354445444
LO.54333544534

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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