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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUI 5065 DISTRIBUTION CHANNELS IN TOURISM ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to examine legal regulations, management and operations of intermediary businesses in tourism as well as their relationship with lodging businesses.

Learning Outcomes of the Course Unit

1   To be able to understand basic functions of intermediary businesses. 2   To be able to grasp the concept of tour package and prepare one by organizing its elements. 3   To be able to calculate cost of tour packages 4   To be able to understand and apply other services related to intermediary businesses. 5   To be able to carry out operations between intermediary and lodging businesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Concept of Travel and Development of Travel Sector 2 Distribution System and Channels in Tourism 3 Intermediary Businesses in Tourism sector 4 Travel Agencies: Organization and Management 5 Classification of Tour Operators 6 Functions of Tour Operators 7 Package Tour Concept and Characteristics 8 Package Tour Planning and Costs 9 Package Tour Marketing 10 Package Tour Management 11 International Networks in Package Tour Market (GDS and CRS) 12 Structure of International Tour Operators 13 Case Analysis 14 Case Analysis

Recomended or Required Reading

Seyahat Acentaları ve Tur Operatörlüğü Yönetimi, Prof.Dr. Orhan Içöz, 2011 Articles in national and international journals

Planned Learning Activities and Teaching Methods

Lecture Applications

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

hulya.kurgun@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 4 56 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Preparing assignments 1 13 13 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 4 3 4 5 5 5 3 5 5 5 LO.2 4 4 4 5 4 5 3 5 4 4 LO.3 5 3 5 4 4 4 4 4 5 4 LO.4 5 3 5 4 4 4 4 4 4 3 LO.5 3 4 4 5 5 3 5 4 4 5