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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUI 5073 SPECIAL INTEREST TOURISM ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students with deep understanding of the strategies, policies and initiatives related to special interest tourism (SIT) and the supply of diverse tourism products and developments in this type of tourism. Besides to explore the development of niche or special travel forms of tourism that have emerged and are providing alternatives to the traditional offerings cased in passive engagement and the provision of mass-produced, packaged products and services.

Learning Outcomes of the Course Unit

1   Analyse the growth and development of special interest tourism over the past years. 2   Compare the characteristics of the different types of special interest tourism activities with that of mass tourism in order to be able to analyze new tourism consumption patterns. 3   Recall basic tourist motivation factors and decision making process to be able to discuss the current changes on these subjects. 4   Evaluate the factors affecting special interest tourism to be able to discuss the challenges confronting the different forms of tourism activities in this segment. 5   Evaluate the marketing efforts directed towards special interest tourism types with the purpose of explaining how tourism and destination marketing approaches have evolved.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 From Mass Tourism to Niche Markets 2 Travel Decision Making Process and Tourist Motivation Factors 3 Niche Marketing 4 Health and Wellness Tourism 5 Volunteer Tourism - Accessible Tourism 6 Gastronomic Tourism - Wine Tourism 7 Geotourism - Genealogy Tourism - Backpackers 8 Wildlife Tourism - Adventure Tourism Extreme Tourism 9 Photographic Tourism Tribaltourism - Film Tourism 10 Cultural Heritage Tourism - Research Tourism 11 Event Tourism - Sport Tourism 12 Dark Tourism - Space Tourism 13 Presentations 14 Presentations

Recomended or Required Reading

Articles from academic journals

Planned Learning Activities and Teaching Methods

Lectures Reading and class discussion Project Study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. Dr. Ebru GUNLU

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 20 20 Preparation for final exam 1 20 20 Preparing presentations 1 11 11 Preparing assignments 1 11 11 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 5 3 4 3 4 5 4 5 3 3 LO.2 4 3 4 4 3 4 3 5 3 4 LO.3 4 4 5 4 3 5 3 4 4 5 LO.4 3 4 4 5 4 4 4 4 3 5 LO.5 3 5 4 5 5 4 5 3 4 4