COURSE UNIT TITLE

: ECONOMIC AND SECTORAL ANALYSIS OF TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5072 ECONOMIC AND SECTORAL ANALYSIS OF TOURISM ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to analyze tourism demand, tourism supply and equilibrium in tourism market.

Learning Outcomes of the Course Unit

1   To be able to understand the concept and characteristics of tourist market.
2   To be able to understand factors affecting tourism supply.
3   To be able to evaluate potential supply inventories in tourism market in terms of diversification of tourist product.
4   To be able to understand tourist product policy in terms of demand creation.
5   To be able to evaluate tourism supply and demand.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept of Market and Tourism Market
2 Definition and Characteristics of Tourism Market
3 Tourism Supply: Definition, Characteristics, Classifications
4 Factors Affecting Tourism Supply
5 Tourism Supply Analysis and Analysis Methods
6 Tourism Demand: Definition, Characteristics
7 Factors Affecting Tourism Demand
8 Tourism Demand Forecasting and Planning:Trend Analysis, Regression Analysis and Correlation Analysis
9 Structural Analysis of Tourism Demand
10 Equilibrium of Tourism Supply and Demand
11 Diversification of Tourist Product
12 Differentiation of Tourist Product
13 Student presentations
14 Student presentations

Recomended or Required Reading

Bahar, O. ve Kozak, N. (2008), `Turizm Ekonomisi Detay Yayıncılık, Ankara.
Içöz, O. (2005), `Turizm Ekonomisi 3. Baskı, Turhan Kitapevi, Ankara.
Kolektif (2009). `Turizm Politikaları . Değişim Yayınları
Kozak, N. (2010). `Turizm Pazarlaması . Detay Yayıncılık
Özkök, F. G. (2008), `Turizmin Ekonomik Etkileri Ekin Yayınevi, Bursa.
Rızaoğlu, B. (2007). `Turizm Pazarlaması . Detay Yayıncılık.
Tarhan, C. (2001), `Turizm Politikaları . Detay Yayıncılık.
Timur, A., o. Içöz, H. Avn. Egeli, A. Türksoy, O. Çolakoğlu, Z. Arslan (1994). `Ege Bölgesi Turizminin Sektörel Analizi ve Gelişme Stratejileri . EGIAD.

Planned Learning Activities and Teaching Methods

Application of theoretical approaches in analysis of tourism market.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 16 16
Preparing presentations 1 20 20
Final 1 1,5 2
Midterm 1 1,5 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15544
LO.2454
LO.35545
LO.45445
LO.54455

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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