COURSE UNIT TITLE

: E-TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5080 E-TOURISM ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to examine the impacts of globalization and developments in information and communication technologies on tourism sector; to explain the impacts of internet and developments in technology on tourism businesses and tourist-consumers; and to analyze the concepts of e-commerce and e-marketing in tourism.

Learning Outcomes of the Course Unit

1   Grasp the impacts of globalization and knowledge society on tourism sector.
2   Understand changes taking place in management and strategies in different sub-sectors of tourism; and to evaluate the impacts of developments in information and communication technologies on tourism sector.
3   Discuss the role of information and communication technologies to gain strategic competitive advantage, the multidimensional framework of information and communication technologies in tourism, internet application in tourism, new tourism consumers, and new management and marketing approaches in tourism industry.
4   Follow the developments in internet technologies to understand the development of social media, social media marketing and the role of social media on tourism marketing.
5   Explain changes in tourism sector brought by information and communication technologies, and how these changes affect tourism businesses and consumers.
6   Evaluate and conduct research on the applications of information and communication technologies in tourism sector.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Knowledge Economy, Knowledge Society and Globalization
2 Transformation of Knowledge Society, Development of Knowledge and Information Technologies and Their Impacts on Businesses
3 The Role of Tourism Sector in Global Economy and Importance of Knowledge in Tourism Sector
4 Electronic Tourism Concept
5 Knowledge and Communication Technologies in Aviation Businesses
6 Knowledge and Communication Technologies in Lodging Businesses
7 Knowledge and Communication Technologies in destination Management Organizations
8 E-Commerce in Tourism Sector
9 Social Media and Tourism Businesses
10 Importance of Social Networking Sites in Tourism Businesses
11 Post-modern Consumer Behaviour, Impact of Knowledge and Communication Technologies to Consumers in Tourism
12 Presentations, Case Analysis, Article Analysis, Discussions
13 Presentations, Case Analysis, Article Analysis, Discussions
14 Presentations, Case Analysis, Article Analysis, Discussions

Recomended or Required Reading

Textbook(s):
Assoc. Prof. Burcu Selin YILMAZ, E-Turizm Lecture Handouts
Supplementary Book(s):
Dimitrios Buhalis (2003). eTourism / Information Technology for Strategic Tourism Management, Prentice Hall, Gosport, UK.
Auliana Poon (1996). Tourism, Technology and Competitive Strategies, 3rd Edition, Cab International, Wallingford, UK.
Pauline J. Sheldon (1997). Tourism Information Technology, Cab International, Wallingford, UK.
Hannes Werthner and Stefan Klein (1999). Information Technology and Tourism / A Challenging Relationship, Springer, Wien.
Gary Inkpen (1998). Information Technology for Travel and Tourism, 2nd Edition, Longman, UK.
References:
Materials: Articles

Planned Learning Activities and Teaching Methods

Lecture
In-class discussions
Article analysis
Case analysis
Homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 PRS PRESENTATION
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE* 0.20 + PRJ* 0.20 + PRS* 0.20 + FIN* 0.40
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.20 + PRS * 0.20 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm:The exam will measure the ability of students to make inference by using their theoritical knowledge.
Term Project and Presentation: The students' ability to analyse the information, comment with a holistic view, discuss, offer solutions and transfer their knowledge will be evaluated.
Final Exam: The students' ability to bring the concepts discussed in the class together; to evaluate, discuss relations and to offer solutions will be measured.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students should prepare for each class.
4. Homework and presentation should prepared and submitted according to format given by the instructor.
5. Any type of electronic device should be kept off during classes.

Contact Details for the Lecturer(s)

selin.yılmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 10 10
Preparation for final exam 1 12 12
Preparing assignments 1 10 10
Preparing presentations 1 4 4
Reading 6 1 6
Midterm 1 2 2
Final 1 2 2
Quiz etc. 1 1 1
TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15534554555
LO.25454534554
LO.34544454544
LO.44444544545
LO.55454554344
LO.65353444443

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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