COURSE UNIT TITLE

: MARKETING ACCOUNTING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PAZ 4112 MARKETING ACCOUNTING ELECTIVE 3 1 0 4

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR SERPIL KESTANE

Offered to

Marketing
Marketing

Course Objective

The main aim of the course is to provide basic knowledge about accounting and marketing data for accounting data.

Learning Outcomes of the Course Unit

1   To be able to explain the accounting activities as the business function and basic account book.
2   Understand basic accounting financial statements.
3   Advantages and disaggregation of operating costs and marketing costs
4   To be able to explain marketing decisions based on cost information.
5   To be able to use accounting data in terms of basic marketing components.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Business and accounting concepts and the importance of accounting for business Basic financial ratios (liquidity, profitability and turnover rate)
2 Financial Statements (Balance Sheet, Income Statement) properties Associating marketing components and accounting data
3 Active and Passive basic calculations and their functions Basic Customer profitability analysis
4 To be able to explain marketing decisions based on cost information General Assessment
5 To be able to use accounting data in terms of basic marketing components
6 Income Table creation and application examples
7 Mid-term Exam
8 Mid-term Exam
9 Cost and Marketing costs concepts and classification
10 Breakeven Point and Activity Leverage analysis on pricing

Recomended or Required Reading

Doç.Dr Vedat Ekergil,Muhasebede Pazarlama Maliyetleri ve Müşteri karlılık Analizi,2017,Detay Yayıncılık
References: Süleyman Yükçü, Finansal Muhasebe, Izmir, 2009
Orhan Sevilengül, Çözümlü Genel Muhasebe Problemleri, Gazi Kitabevi 2010
Orhan Sevilengül, Genel Muhasebe, Gazi Kitabevi, Ankara, 2011
Materials: Financial statements

Planned Learning Activities and Teaching Methods

Lecture
Application examples

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: hayal.ceylan@deu.edu.tr
Gsm: 0.232.3012563

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Tutorials 12 1 12
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 8 8
Preparation for final exam 1 12 12
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 94

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.111
LO.211
LO.31
LO.41
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS