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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IYO 7009 STRATEGIC MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Management and Organization Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

Offered to

Management and Organization Non-Thesis (Evening)

Course Objective

To ensure that businesses are in a highly competitive environment, andit is necessity that business have to provide information about strategic management.

Learning Outcomes of the Course Unit

1   to have knowledge about the conceptual framework of strategy and strategic management. 2   to have knowladge about the process of strategy development and strategic analysis (objectives, management priorities and values) 3   to gain ability to analyze of the external environment and business analysis 4   to obtain information on the implementation of the strategies. 5   to learn how to evaluate the results and to control strategic

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 general information about the Strategy, strategic management, strategic planning, 3 Conceptual framework on strategy and strategic management 4 The historical development of the strategic management process and the elements 5 The process of strategy development and strategic analysis (Objectives, priorities and values of management) 6 The process of strategy development and strategic analysis (analysis of the external environment) 7 Strategy development process and strategic analysis (business analysis) 8 SWOT Analysis Establishing 9 General and special situation strategies for competitive advantage 10 Implementation of strategies: Strategy and organizational structure 11 Implementation of strategies: Strategy and organizational culture 12 Implementation of strategies: Strategy and leadership style 13 Strategic evaluation and control of the results 14 Conclusion and Evaluation

Recomended or Required Reading

Ana kaynak: Ömer Dinçer, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş., Yardımcı kaynaklar: *Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş., . *Hayri Ülgen ve S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür yayıncılık.

Planned Learning Activities and Teaching Methods

Case studies, presentations, Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 4 4 Preparation for final exam 1 4 4 Preparing assignments 1 20 20 Preparing presentations 1 4 4 Preparations before/after weekly lectures 14 1 14 Final 1 4 4 Midterm 1 4 4 TOTAL WORKLOAD (hours) 96

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1