COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to explain integrated marketing communications as a strategy to develop successful relations with customers and other stakeholders as well as factors affecting analysis, design and implementation of integrated marketing communication strategies.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Izzet Bozkurt (2006). Bütünleşik Pazarlama Iletişimi, MediaCat Kitapları.
Supplementary Book(s):
Mehmet Serdar Erciş (2010). Pazarlama Iletişiminde Temel Yaklaşımlar, Nobel Yayın Dağıtım.
Mehmet Serdar Erciş (2011). Pazarlama Iletişimi Kavramları, Nobel Yayın Dağıtım.
Ebru Uzunoğlu, Ferah Onat, Özlem Aşman Alikılıç , Sinem Yeygel Çakır (2009). Internet Çağında Kurumsal Iletişim, Say Yayınları.
Belma Güneri Fırlar, Ferah Onat, Idil Sayımer, Müge Elden, Özlem Aşman Alikılıç (2010). Teknolojinin Pazarlama Iletişimine Etkileri, Nobel Yayın Dağıtım.
Don Schultz and Heidi Schultz (2003). IMC The Next Generation, McGraw Hill.
Yavuz Odabaşı ve Mine Oyman (2002). Pazarlama Iletişimi Yönetimi, MediaCat Kitapları.
Yavuz Odabaşı ve Gülfidan Barış (2011). Tüketici Davranışı, MediaCat Kitapları.
References:
Materials:
Articles and related documents

Planned Learning Activities and Teaching Methods

1. Lectures
2. In-class discussions
3. Article evaluations
4. Case studies
5. Homework

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm Exam: The exam will cover the topics in the outline and weekly assignments.
2. Weekly Assignments: Assignments will be prepared individually added to term project grades.
3. Term Project: Each student is responsible for preparing a term project.
4. Presentation: All term papers will be presented according to a predetermined calendar.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Follow appropriate business etiquette regarding cell phones.
4. Home-works and presentations should be prepared based on the format given in the beginning of the semester.

Contact Details for the Lecturer(s)

selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes