COURSE UNIT TITLE

: CONSUMER BEHAVIOUR IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6175 CONSUMER BEHAVIOUR IN TOURISM ELECTIVE 3 0 0 8

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to analyze individual, social and situational factors affecting consumer decision making in tourism sector as well as recent trends and ethical dimension of consumer behaviour in global scale.

Learning Outcomes of the Course Unit

1   To be able to analyze individual factors (personality, life style, motivation, perception etc.) and social factors (culture, sub-culture, social class, reference group, family etc.) affacting consumer behaviour.
2   To be able to analyze factors and processes in consumer decision making.
3   To be able to evaluate consumer behaviour in tourism by analyzing consumer decision making and preference models and steps.
4   To be able to acquire competencies to conduct research on consumer behaviour in tourism.
5   To be able to defend the rights and protection of consumer and the practice socially responsible marketing.
6   To be able to apply the knowledge acquired in tourist behaviour to tourism marketing management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Consumer Behaviour
2 Tourist Motivations
3 Consumer Behaviour Models in Tourism
4 Cultural Elements in Tourist Behaviour
5 Demographic Elements in Tourist Behaviour
6 Buying Decision Process
7 Typologies of Tourist Behaviour
8 Tourism Demand and Markets
9 Destination Selection
10 Consumer Buying Behaviour
11 Perception, Expectation and Satisfaction
12 Research Methods on Tourist Behaviour
13 Presentations and Discussions
14 Presentations and Discussions

Recomended or Required Reading

Textbook(s):
John Swarbrooke and Susan Horner (2006). Consumer Behavior in Tourism, Butterworth-Heinemann
Supplementary Book(s):
Abraham Pizam and Yoel Mansfeld (2001). Consumer Behavior in Travel and Tourism. New York: Haworth Hospitality Press.
Del I. Hawkins, David L., Motherbaugh and Roger Best (2010). Consumer Behavior. Building Marketing Strategy. Eleveth Edition. New York, NY: McGraw-Hill.
Gerrit Antonides and W. Fred Raaij (Editors) (1999). Case Studies in Consumer Behavior. Wiley and Sons Inc.
Hale N. Tongren (1993). Cases in Consumer Behavior. New Jersey: Prentice Hall.
John Mowen and Michael S. Minor (2001). Consumer Behavior: A Framework. Upper Saddle River, New Jersey.
Martha McEnally (2002. Cases in Consumer Behavior. Volumes I & II New Jersey: Prentice Hall.
Michael R. Solomon (2011). Consumer Behavior: Buying, Having, and Being. Ninth Edition. New Jersey: Prentice Hall
Wayne D. Hoyer and Deborah J. MacInnis (2007). Consumer Behavior. Boston: Houghton Mifflin Co.

Planned Learning Activities and Teaching Methods

Lecture
In-class discussion
Homework
Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 PRS PRESENTATION
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE* 0.20 + PRJ* 0.20 + PRS* 0.20 + FIN* 0.40
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.20 + PRS * 0.20 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 8 104
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing assignments 1 15 15
Preparing presentations 1 6 6
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 208

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.1545554453
LO.2553554444
LO.3544354453
LO.4443455444
LO.5444554454
LO.6354555454

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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