COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

Following the basic knowledge related to destination management and marketing, this course aims to examine the issues such as examples and workshops about international tourism market, stakeholder management in destinations, strategic management, destination management and marketing organizations and collaborations in destination management.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.

Planned Learning Activities and Teaching Methods

Lecture, projects, presentations and in-class discussions.

Assessment Methods

Further Notes About Assessment Methods

To be able to succeed in this course, students need to partiicipate and take an active role in discussions. Presentation skills of students and the compliance of presentation reports with the content and aim of the course will be based on the assessment.

Assessment Criteria

1- The knowledge of students' about destination management will be based on the assessment of mid-term and final exams, but also students will be asked to evaluate and discuss the related issues within the frame of both theoretical knowledge and current cases.
2- Assignment work aims to prepare students to carry out scientific studies. Therefore, the compliance of assignments with the scientific writing rules will be considered.
3- Class discussions and presentations aim students' being developed both in the presentation skills and discussion skills about scientific topics.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Reports should be submitted prior to presentations and shared with the rest of the class.

Contact Details for the Lecturer(s)

ocal.usta@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes