COURSE UNIT TITLE

: MARKET RESEARCH IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6189 MARKET RESEARCH IN TOURISM ELECTIVE 3 0 0 8

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The course aims to teach identifying information carried in the overall market and marketing research, data collection, evaluation, and the importance of reporting and use of the area.

Learning Outcomes of the Course Unit

1   To be able to design marketing research process and steps
2   To be able to identify research problems and methods
3   To be able to organize and carry out their research

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Marketing Research
2 An Overview of the Marketing Research Process
3 Exploratory Research and Qualitative Studies
4 Exploratory Research and Qualitative Studies
5 Secondary Data Collection
6 The Questionnaire Data Collection
7 Observation
8 Survey Design
9 Measurement and Scaling in Marketing Research
10 Sampling Process in Marketing Research
11 Introduction to Data Analysis
12 Data Analysis
13 Discussion of Study Results
14 Discussion of Study Results

Recomended or Required Reading

Kozak, N., Kozak, M.A ve Kozak, M. (2010). Genel Turizm Ilkeler-Kavramlar. Ankara: Detay Yayıncılık.
Kozak, M. A. (Editör) (2012). Otel Işletmeciliği. Ankara: Detay Yayıncılık.
Kozak, N., Özel, Ç. H. ve Karagöz Yüncü, D. (2011). Hizmet Pazarlaması. Ankara: Detay Yayıncılık.

Planned Learning Activities and Teaching Methods

Lecture, projects, presentations and in-class discussions.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. In mid-term and final exams, students' knowledge on destination management will be based on the assessment, but besides theoretical knowledge to assess and discuss issues related to current events will be required.
2. Papers are intended to prepare students to make scientific studies. Therefore, attention will be given to compliance with the rules of scientific writing assignments.
3. In-class discussions and presentations, together with the presentation skills, students are intended to develop discussion skills in scientific subjects.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Reports should be submitted prior to presentations and shared with the rest of the class.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 13 8 104
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing assignments 1 20 20
Preparing presentations 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 200

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.1545543554
LO.2555544553
LO.3455435443

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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