COURSE UNIT TITLE

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR BURCU ILTER

Offered to

Business Administration (English)

Course Objective

The objective of the course is to provide students with an in-depth understanding of the critical issues and concepts in consumer behavior that challenge today's marketing academics and managers.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Reading list is to be specified each semester.

Planned Learning Activities and Teaching Methods

Discussion, assignment, presentation

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term will be based on understanding, synthesis and evaluation of the material discussed in class.
2. Each student will prepare and conduct an analysis of a specified number of peer-reviewed journal articles and/or books according to a pre-designated schedule.
3. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussion.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

gul.bayraktar@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes