COURSE UNIT TITLE

: LOGISTICS SERVICES MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DLY 5017 LOGISTICS SERVICES MARKETING ELECTIVE 3 0 0 6

Offered By

Logistics Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR SONER ESMER

Offered to

Logistics Management

Course Objective

Business management approach to understanding international business environment

Learning Outcomes of the Course Unit

1   Identify the logistics and maritime transportation industry from the marketing approach
2   Analyze the logistics market from the framework of services marketing point of view
3   Carry out the strategic marketing plan in logistics and maritime transport industry
4   Carry out the segmentation, targeting and positioning for the logistics companies
5   Develop the marketing mix strategies for the logistics and maritime transport companies
6   Solve the marketing problems of logistics and maritime companies

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The place and importance of logistics services in services classification. Marketing terms and concepts fort he logistics companies
2 Marketig environment of logistics and maritime transport companies
3 Service encounter management and services encounters in logistics companies
4 Customer behavior in logistics services
5 Market segmentation in logistics companies
6 Targetting and positioning in logistics companies
7 Midterm Exam
8 Service strategies in logistics companies: Designing core and supplementary services
9 Pricing strategies in logistics companies
10 Marketing communication strategies in logistics companies
11 Service delivery strategies
12 Capacity management, productivity and quality logistics companies
13 Marketing organization in logistics companies
14 Presentation of Term Papers

Recomended or Required Reading

Fundamental marketing and services marketing literature, academic books, journals and other publications in the logistics, international transport and maritime transport areas.
REFERENCE BOOKS:
Öztürk, Sevgi Ayşe (2010). Hizmet Pazarlaması, Ekin Matbası.
Lovelock, Christopher and Wright Lauren (2011) Principlers of Service Marketing and Management, Prentice Hall. New Jersey

Planned Learning Activities and Teaching Methods

Literature survey, case studies, homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE* 0.30 + STT * 0.40 + FIN* 0.30
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE* 0.30 + STT * 0.40 + BUT* 0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

MSc level knowledge, skills and competencies in research, examination, critics, oral and written presentation of logistics services marketing practices in the scope of services marketing will be assessed.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assoc.Prof.Dr.D.Ali DEVECI, Tel: 18805

Office Hours

Friday, 16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Practice 0
Presentation 13 3 39
Weekly Preparations before and after the Course 12 6 72
Preparation for Midterm Exam 1 5 5
Preparation for Final Exam 1 10 10
Preparation for Other Exams 0
Other (Please specify) 0
Preparation of Project 1 15 15
Preparation of Presentation 1 5 5
Other Exams ( 0
Final Exam 1 2 2
Midterm Exam 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

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LO.13433343313322
LO.2333333433232
LO.3343323333233
LO.43343333312333
LO.5343323333233
LO.6343334333323

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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