COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UKY 8009 STRATEGIC MANAGEMENT COMPULSORY 2 0 0 6

Offered By

Distance Learning Non-thesis Master's Degree in Quality Management (M.Sc.)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR ÖMÜR NECZAN ÖZMEN

Offered to

Distance Learning Non-thesis Master's Degree in Quality Management (M.Sc.)

Course Objective

1. Gaining basic knowledge about strategic management and policy deployment
2. Determining the location of quality management in strategic objectives of the
organizations and to making consciousness of quality is an integral part of the
strategy
3. Developing strategy and compatible quality policies and gaining knowledge and skills
about how to carry out the plans and activities which are necessary for the
implementation of these policies

Learning Outcomes of the Course Unit

1   To know the concepts of Strategic Planning and Strategic Management.
2   To be aware of the operations to be executed to develop strategies and policies.
3   To be aware of the integral position of the quality management in strategic
4   To know how to create and perform quality-related strategic objectives
5   To know the concepts of change management which are needed to be done to achieve

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction, Programme design, Organization, Strategy
2 Organization Models, Organization Theories, (Classical, Neo-Clasical, System, Contingency, Post-Modern-Learning Organization, Total Quality Management, Strategic Management, Growth, Downsizing, Outsourcing, Benchmarking)
3 Strategic Management Process, Strategic Management Thought, Strategic Management Theories
4 External Environment Analysis, Using Core Competencies in Competition, External Environment Analysis Tools, Situation Analysis Matrices
5 Organizational Resources Analysis, Internal Environment Analysis
6 Fundamental Strategies
7 MIDTERM
8 Corporate Strategies
9 Business Strategies, Competitive Strategies
10 Functional Strategies, International Strategies
11 Organization Structure-Strategic Management
12 Leadership- Strategic Management
13 Organizational Culture- Strategic Management
14 Innovation, Strategic Control
15 Final

Recomended or Required Reading

1-Oakland on Quality Management J.S. Oakland
2-Strategic Management Issues and Cases Paul Dobson Kenneth Starkey
Additional References: Literature of Strategic Management

Planned Learning Activities and Teaching Methods

1) Class lecturing, 2) Lectures on applications, 3) Presentation of case studies,
4)Discussion and analysis of case studies

Assessment Methods

Successful / Unsuccessful


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 13 3 39
Preparation for final exam 1 30 30
Preparation for midterm exam 1 10 10
Preparing assignments 4 10 40
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 151

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1534
LO.245433334
LO.353334
LO.4454334334
LO.524433434