COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

This course aims to portray tourist destinations as manageable and marketable products, and deals with a range of topics related to tourism marketing, including strategic marketing, destination marketing organisations, and product development in tourist destinations.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
2. Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.

Planned Learning Activities and Teaching Methods

Lectures: The first six weeks of the term, students will be taught on various aspects of destination management and marketing. During these lectures, they will also be informed about the destination marketing plan process, and the content of a strategic marketing plan.
Presentations: Using the informative lectures as guidelines, students will prepare strategic marketing plans for a specific destination in teams. Students will choose their destination at the beginning of the term, and then will start collecting data through organizing field trips to their destinations. While the plans will be submitted in a written format, the teams will also present their assignment to the class in the last six weeks of the term.

Assessment Methods

Further Notes About Assessment Methods

Presentations
The team works will be submitted in a written format, and will also be presented in the class. The content of the strategic marketing plans developed for the selected destination, data collection methods used for analysis, and team effort will be the main criteria for grading.

Assessment Criteria

1. The presentation skills of the students will be assessed, as well as the content of their reports suitability to the course objectives. Each report should cover the phases of strategic marketing, while their efforts on analysing the destinations selected will also be assessed.
2. Student participation in class discussions and during team presentations will be encouraged. Their participation, attendance and involvement in class will be assessed accordingly.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students need to submit their presentation reports prior to the presentation taking place, and are obliged to share their reports with the whole class.

Contact Details for the Lecturer(s)

Asst.Prof.Dr.Gurhan AKTAS
gurhan.aktas@deu.edu.tr
Office: (232) 301 8238

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes