COURSE UNIT TITLE

: TOURISM AND MEDIA

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR YEŞIM KOBA

Offered to

Tourism Management

Course Objective

To be announced

Learning Outcomes of the Course Unit

1   The importance of media in tourism sector Categorize the types of media. Explain the importance of media relations in tourism sector Define interpersonal communication. Explain mass communication concept and theories. Compare the similarities and differences of these concepts by giving samples.
2   Interpret cases in media related to tourism sector. Explain how the relations with media should be and how those relations can be improved. Explain the relationship between tourism and advertising. Debate the relationship between tourism and films. Compare printed, visual and digital media for the usage of tourism.
3   Explain the effects of new media on tourism sector. Define the concept of social media. List social media platforms used in tourism sector. Explain and use their creative and powerful characteristics in tourism sector.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The importance of media in tourism sector
2 Basic concepts of tourism and media
3 The History and Theories of Mass Communication I
4 The History and Theories of Mass Communication II
5 Printed Media and Tourism
6 Visual Media and Tourism
7 Social Media and Tourism
8 Movies and Tourism
9 Movies and Tourism
10 Evaluate and present the cases in media related to tourism sector
11 Evaluate and present the cases in media related to tourism sector
12 Evaluate and present the cases in media related to tourism sector
13 Evaluate and present the cases in media related to tourism sector
14 General Evaluation

Recomended or Required Reading

Textbook(s)/References/Materials:
MORGAN, N., PRITCHARD, A. (2000), Advertising in Tourism and Leisure, Butterworth-Heinemann, Oxford.
MORGAN, N., PRITCHARD, A., PRIDE, R. (2002), Meeting the Destination Branding Challenge , Destination Branding: Creating the Unique Destination Proposition (Ed. M. Nigel, A. Pritchard, R. Pride), Butterworth-Heinemann, Oxford.
RICHARDSON, J., COHEN, J. (1993), State Slogans: The Case of the Missing USP , Journal of Travel &Tourism; Marketing, 2 (2/3), 91-109.

Planned Learning Activities and Teaching Methods

Teaching Methods, Lecture, Discussion
Question & Answer, Case Study
Report Preparation and/or Presentation
Competencies, Productive, Questoning
Follow ethical and moral rules
Effective use of Turkish, Effective use of a foreign language
Use time effectively, Eleştirel düşünebilme
Abstract analysis and synthesis, Problem solving
Applying theoretical knowledge into practice
Organization and planning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.40 + STT * 0.20 + FIN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + STT * 0.20 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced

Language of Instruction

Turkish

Course Policies and Rules

To be announced

Contact Details for the Lecturer(s)

Associate Professor Yesim Koba yesim.cosar@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 9 3 27
Preparations before/after weekly lectures 13 5 65
Preparing presentations 5 2 10
Preparing assignments 5 4 20
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 149

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.12545534524
LO.23545534524
LO.33545534524

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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