Description of Individual Course Units
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Offered By |
Business Administration (English) |
Level of Course Unit |
Third Cycle Programmes (Doctorate Degree) |
Course Coordinator |
PROFESSOR BURCU ILTER |
Offered to |
Business Administration (English) |
Course Objective |
This course is designed to provide students with an understanding of the history and evolution of marketing thought. The course contains theoretical framework in marketing and consumer research. The course aims at improving students skills for making judgements, developing critiques and evaluating research in a professional and critical manner. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
1. Baker, Michael J. & Saren, Michael (2010). Marketing Theory: A Student Text. Cornwall: Sage. |
Planned Learning Activities and Teaching Methods |
Lectures, individual or group term paper assignments , in class discussions, presentations. |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. Midterm exam will be based on essays which evaluate understanding, synthesis and evaluation of the text book and the lecture material. |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
mustafa.tanyeri@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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