COURSE UNIT TITLE

: MANAGEMENT AND MARKETING OF THE PILGRIMAGE SITES AND DESTINATIONS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TIN 5053 MANAGEMENT AND MARKETING OF THE PILGRIMAGE SITES AND DESTINATIONS ELECTIVE 3 0 0 5

Offered By

Religious Tourism

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Religious Tourism

Course Objective

The objective of this course is to enable students gain a comprehensive and integrated approach about management and marketing of pilgrimage sites and destinations. The course aims to teach main factors required to develop and manage religious tourism destinations successfully.

Learning Outcomes of the Course Unit

1   Evaluate how to use tourism in order to develop and promote a pilgrimage site or religious tourism destination successfully.
2   Understand tourist behavior in order to meet expectations of religious tourism destinations and pilgrimage sites visitors.
3   Learn Jewish, Christian, Muslim and Pagan religions pilgrimage sites and pilgrimage organizations worldwide.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Destination Management and Marketing
2 Religious Tourism Destination as Tourism Product Package
3 Destination Marketing Organizations and Other Important Actors
4 Pilgrimage Sites (In Turkey and the World)
5 Pilgrimage Organizations in Turkey and the World
6 Determination and Evaluation of Religious Tourism Sources
7 Strategic Marketing of Pilgrimage Sites and Destinations
8 Sustainability of Pilgrimage Sites and Destinations
9 Brand and Image in Pilgrimage Sites and Destinations
10 Visitor Behavior in Pilgrimage Sites and Destinations
11 Stakeholder Management in Pilgrimage Sites and Destinations
12 Evaluation of the Effects of Developments in Tourism on Religious Tourism and Cases
13 The Effects of Developments in Tourism Marketing on Marketing of Pilgrimage Sites and Destinations
14 Student Presentations

Recomended or Required Reading

Primary source:
Michael Stausberg (2011). Religion and Tourism: Crossroads, Destinations and Encounters. The United States: Routledge.

Supplementary sources:
S. Pike (2004). Destination Marketing Organisations. Oxford: Elsevier.
Simon Coleman & John Elsner (1995). Pilgrimage: Past and Present in the World Religions. Harvard University Press.

References:
Other Course Materials: Articles about the course and other documents will be provided in the beginning of term.

Planned Learning Activities and Teaching Methods

Lectures, In-class discussions, article reviews, case studies and assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

The details about the preparation of assignments and presentations will be provided upon number of students in the beginning of the term.

Assessment Criteria

Midterm: It will measure levels of students to extrapolate using knowledge acquired.
Assignment /Presentation: It will assess levels of students to make a comment, discuss and offer solution with a holistic approach and capabilities to transfer their knowledge.
Final Exam: It will measure level of students to correlate the concepts discussed during the course, to evaluate and discuss causality and relationships and to propose solutions.

Language of Instruction

Turkish

Course Policies and Rules

Any type of electronic device should be kept off during classes.
- It is obligatory to attend the classes.
- Student is supposed to obey academic and ethical guidelines in all activities related to the course.
- Homework and presentation should be prepared and submitted according to format given by the instructor.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 14 14
Preparation for final exam 1 20 20
Preparing assignments 1 20 20
Preparing presentations 1 6 6
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 120

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.14353433545
LO.24453545544
LO.35344434435