COURSE UNIT TITLE

: MASS MEDIA THEORIES I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTB 1105 MASS MEDIA THEORIES I COMPULSORY 2 0 0 2

Offered By

Department of Film Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR ERTAN YILMAZ

Offered to

Film Design and Directing
Film Design and Screenwriting
Animation Film Design and Directing
Sound Editing and Cinematography
Cinema and Television

Course Objective

Objective of this course, is providing students with comprehending functions of cinema and other mass media in a society in a certain historical process.

Learning Outcomes of the Course Unit

1   At the end of the term student can understand and analyze role of mass media in the society, in which where s/he lives.
2   Student has an ability to know history of popular culture and can analyze popular culture and its products in the society, in which s/he lives.
3   Student can personally understand characteristics of popular films and of unpopular films, and can reflect this gained knowledge to his/her Works.
4   Student can discriminate between informing and leading characteristics of mass media.
5   Student can obtain considerable knowledge about connections between mass media and other institutions in society.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 What is mass communication
2 Importance of communication in a society.
3 What are mass media
4 What are mass media
5 What are mass media
6 Popular Culture
7 Popular Culture
8 Popular Culture
9 Popular Culture
10 Connections between popular culture and the mass media.
11 Connections between popular culture and the mass media.
12 Connections between cinema and popular culture.
13 Connections between cinema and popular culture.
14 Midterm exam

Recomended or Required Reading

Main Sources:
Ünsal Oskay, 19. Yüzyıldan Günümüze Kitle Iletişim Araçlarının Kültürel Işlevleri, Ankara, A.Ü., S.B.F Yayınları, 1984.

Other Sources:
Korkmaz Alemdar, Irfan Erdoğan, Popüler Kültür ve Iletişim, Ankara, Ümit Yayınları, 1994.
Noam Chomsky, Medya Gerçeği, Istanbul, Tüm Zamanlar Yay., 1993.

Planned Learning Activities and Teaching Methods

Subjects are given in a weekly syllbus, which are determined by lecturer.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

It is expected that in the exams student answer the questions related to subjects are given during term by adding his/her comments.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

Participation to the %80 of the courses is compulsory.
All the attempts of plagiarism results in disciplinary punishment.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities
 Number
 Time
(hours)		 Total Work Load
(hours)
Lectures 13 2 26
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 5 5
Preparation for final exam 5 2 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 59

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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