Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
MRK 2002	MARKETING APPLICATIONS	COMPULSORY	3	0	0	4

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR SUMEYRA DUMAN KURT

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to apply marketing functions, concepts and strategies within the business environment in order to be able to use their marketing knowledge. The objective of this course is to make students demonstrate an understanding of the application of marketing principles in a business environment to be able to comprehend marketing mix strategies.

Learning Outcomes of the Course Unit

1	Apply marketing concepts and strategies of imaginary products or services through oral and/or written presentations.
2	Demonstrate awareness of real marketing applications in national and international environment.
3	Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4	Demonstrate high communication skills through presenting a written report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	INTRODUCTION
2	ASSIGNMENT 1
3	ASSIGNMENT 2
4	ASSIGNMENT 3
5	ASSIGNMENT 4
6	ASSIGNMENT 5
7	ASSIGNMENT 6
8	ASSIGNMENT 7
9	PRESENTATION OF THE TERM PROJECTS
10	PRESENTATION OF THE TERM PROJECTS
11	PRESENTATION OF THE TERM PROJECTS
12	PRESENTATION OF THE TERM PROJECTS

Recomended or Required Reading

Kotler, Philip & Armstrong, Gary (2010), Principles of Marketing, Prentice Hall, Inc., New Jersey, 13th Edition

Planned Learning Activities and Teaching Methods

1. Assignment
2. Group Work
3. Presentations

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	TP	TermProject
2	ASS	Assignment
3	FCG	FINAL COURSE GRADE	TP * 0.58 + ASS * 0.42

Further Notes About Assessment Methods

. Assignment (7*5)
Groups will do an observation in a real marketing environment about marketing concepts and strategies and prepare a written report depending on the format given by the instructor. They are expected to share their observation with their class-mates through oral presentations.
2. Term Project
Groups will prepare an imaginary product and develop marketing strategies for the product. They will prepare a written report and make an oral presentation

Assessment Criteria

1. Late submissions of reports will not be graded
2. No excuses for assignments, discussions and projects will be accepted.

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

To be announced.

Office Hours