COURSE UNIT TITLE

: STRATEGY AND POLICY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MNO 4001 STRATEGY AND POLICY COMPULSORY 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR MUSTAFA TANYERI

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students with a set of tools to analyze, formulate, and implement firm strategy with the aim of attaining sustainable competitive advantage; challenge student knowledge in each business functional area, to create integrative strategies.

Learning Outcomes of the Course Unit

1   Elucidate fundamental concepts and frameworks of environment analysis, market mapping, strategy development and implementation.
2   Apply knowledge to real world situations and managerial decisions.
3   Complete a strategic analysis on a company, considering its industry environment and dynamics, its strategic positioning and internal resources, positioning a course of action for the firm to its strategic challenges.
4   Develop oral/written communication skills; articulate and defend his/her position.
5   Develop and enhance the essential interpersonal skills to be an effective team member.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Strategy and Policy
2 Environmental Analysis
3 Internal Analysis
4 Functional Level Strategies
5 Business Level Strategies
6 Corporate Level Strategies
7 International Level Strategies
8 Case Study
9 Case Study
10 Case Study
11 Case Study
12 Integrated Case Study

Recomended or Required Reading

Barney, Jay B. and Hesterly, William S. (2011) Strategic Management and Competitive Advantage. Prentice Hall.
Additional readings will be given in advance of the each week.

Planned Learning Activities and Teaching Methods

1. Conceptual Readings
2. Case Analysis
3. Final Project
4. Simulations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 + ASS * 0.30 + FN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 + ASS * 0.30 + RST * 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will gain a deeper understanding about business concept, strategy and policy.
2. The learner will develop an integrated strategy including core, functional, business, international strategies.
3. The learner will strengthen management skills.
4. The learner will solve complex problems.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

mustafa.tanyeri@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Tutorials 12 1 12
Preparing assignments 1 30 30
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 5 5
Preparation for final exam 1 8 8
Preparing presentations 5 3 15
Final Exam 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.154425423
LO.2354454
LO.3354225423
LO.4555
LO.5544

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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