COURSE UNIT TITLE

: TOUR PLANNING AND IMPLEMENTATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 4007 TOUR PLANNING AND IMPLEMENTATION ELECTIVE 2 2 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR MANOLYA AKSATAN

Offered to

Tourism Management

Course Objective

The aim of this course is to provide detailed information on preparing, pricing and implementation of tour packages.

Learning Outcomes of the Course Unit

1   Describe the relationships between tour operators and travel agencies.
2   List the phases (pre-tour, tour execution, post-tour) of tour operations.
3   Explain the stages in production of a tour brochure, prepare a tour brochure online.
4   Explain the different price components of a holiday and describe how a holiday cost is calculated and discuss how costs can be kept down.
5   Outline the basic issues of contracts between transportation, lodging establishment and point out the important clauses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Elements of a Tour
2 Tour Operators
3 Establishing Relationships: Suppliers, Tour Operators and Clients.
4 Destination Research, Development and Supplier Negotiations
5 Tour Itinerary Planning
6 Pricing the Tour
7 Pre-Tour Operational Concerns
8 Tour Execution
9 The Post Tour Phase
10 Financial Management and Budgeting Presentations
11 Special -Interest Tours Presentations
12 Legal Aspects of Tours and Case Studies about Tour Management Presentations

Recomended or Required Reading

Marc Mancini (2001). Conducting Tours, Delmar Publishings.

Planned Learning Activities and Teaching Methods

1. Lecture: There will be four lecture sessions every week.
2. Guest Speakers: According to the availability, owners of travel agencies, representatives of TURSAB will be invited as guest speakers to share their experiences with students.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP Termproject
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 +TP * 0.20 + FN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 + TP * 0.20 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

1. The students will be able to calculate tour cost.
2. The students will be able to describe all tour planning phases.
3. The students will be able to prepare contracts with companies such as hotels and transportation firms
4. The students will be able to prepare a tour brochure

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are advised that faculty use turnitin to prevent any kind of cheating.
4. Tardiness and early departure from lecture will be referred as absenteeism.
5. Using cell-phone for messages or any electronic devices during the course are strictly prohibited.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Tutorials 12 2 24
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 8 8
Preparation for final exam 1 8 8
Preparation for quiz etc. 0 0 0
Preparing assignments 1 12 12
Preparing presentations 1 6 6
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 96

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.33
LO.45
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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