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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4037 MARKETING RESEARCH TECNIQUES ELECTIVE 3 0 0 5

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR HATICE ESIN KÜHEYLAN

Offered to

Econometrics Econometrics

Course Objective

Aims to put forward the research methodologies used in marketing

Learning Outcomes of the Course Unit

1   To be able to plan, coordinate and conclude scientific research process 2   To be able to follow and interpret the developments in marketing 3   To be able to evaluate the efficiency of marketing activities 4   To be able to ascertain the related marketing areas and take necessary actions 5   To be able to gather, analyze and interpret the marketing information needed by businesses according to scientific research methods

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 A general view to the research methodlogies 2 Problem solving and science 3 Scientific research 4 Types of research 5 Stages of scientific research 6 Data gathering methods 7 Survey method 8 Mid-Term 9 Mid-Term 10 Observation method 11 Experiment method 12 Projection method 13 Sampling 14 Charting of data, analysis and reporting

Recomended or Required Reading

Ahmet Hamdi Islamoğlu, Bilimsel Araştırma Yöntemleri Tuncel Tokol, Pazarlama Araştırması.

Planned Learning Activities and Teaching Methods

Power-point supported lectures and case study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

e.kuheylan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparation for midterm exam 1 20 20 Preparation for final exam 1 25 25 Preparations before/after weekly lectures 12 3 36 Final 1 1,5 2 Midterm 1 1,5 2 TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 1 1 LO.2 1 LO.3 1 1 LO.4 1 1 LO.5 1 1 1