Description of Individual Course Units
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Offered By |
Faculty of Engineering |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASISTANT PROFESSOR BANU ATREK |
Offered to |
Environmental Engineering |
Course Objective |
This course aims to provide an understanding of the social and economic roles, functions, concept and strategies of marketing which is a function of business. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Mucuk, Ismet (2010), Pazarlama Ilkeleri, Türkmen Kitabevi, 18. Basım. |
Planned Learning Activities and Teaching Methods |
1. Lectures |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
Knowledge will be measured by mid term, quiz and final exams. Learning outcomes regarding understanding and application will be measured by class discussions and presentations. |
Language of Instruction |
Turkish |
Course Policies and Rules |
1. It's mandatory to attend 70 % of the course. |
Contact Details for the Lecturer(s) |
banu.atrek@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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