COURSE UNIT TITLE

: PRINCIPLES OF MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSI 2063 PRINCIPLES OF MARKETING ELECTIVE 2 0 0 2

Offered By

Faculty of Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR BANU ATREK

Offered to

Environmental Engineering
Faculty of Engineering
Mining Engineering
Geological Engineering
Textile Engineering
Civil Engineering
Geophysical Engineering
Mechanical Engineering
Mining Engineering
Civil Engineering
Industrial Engineering
Geological Engineering
Metallurgical and Materials Engineering
Mechanical Engineering

Course Objective

This course aims to provide an understanding of the social and economic roles, functions, concept and strategies of marketing which is a function of business.

Learning Outcomes of the Course Unit

1   To be able to define the basic concepts of marketing within business functions.
2   To provide an understanding of marketing strategies
3   To provide an understanding of types of markets and consumers
4   To provide an understanding of marketing environment
5   To be able to work efficiently as a part of a team and to be able to communicate effectively
6   To be able to improve oral and written communication skills through class discussions and presentations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Marketing Concept and New Trends
2 Marketing Environment
3 Consumer Markets and Consumer Behavior
4 Quiz 1 (1., 2. and 3. Week Topics) - Industrial Markets
5 Market Segmentation, Determining Target Market and Positioning
6 Product as a Marketing Decision Variable
7 Mid Term
8 Pricing Strategies
9 Promotion
10 Promotion
11 Quiz 2 (8., 9. and 10. Week Topics) - E-Marketing
12 Marketing Channels and Supply Chain Management
13 International Marketing
14 Marketing Ethics and Social Responsibility

Recomended or Required Reading

Mucuk, Ismet (2010), Pazarlama Ilkeleri, Türkmen Kitabevi, 18. Basım.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Class Discussions
3. Group Work

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 QUZ QUIZ
3 ASG ASSIGNMENT
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE *0.25 + QUZ *0.05 + ASG *0.20 + FIN * 0.50
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE *0.25 + QUZ *0.05 + ASG *0.20 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

Knowledge will be measured by mid term, quiz and final exams. Learning outcomes regarding understanding and application will be measured by class discussions and presentations.

Language of Instruction

Turkish

Course Policies and Rules

1. It's mandatory to attend 70 % of the course.
2. All kind of plagiarism will result in disciplinary action.
3. All students are expected to conrtibute actively to class discussions.
4. All students are expected to come on time to lectures.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparation for quiz etc. 2 2 4
Preparing assignments 1 2 2
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 56

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.13
LO.23
LO.33
LO.43
LO.53
LO.63

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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