COURSE UNIT TITLE

: NEW PRODUCT AND BUSINESS DEVELOPMENT AND TECHNOLOGY MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
END 4806 NEW PRODUCT AND BUSINESS DEVELOPMENT AND TECHNOLOGY MANAGEMENT COMPULSORY 4 0 0 5

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR BURCU FELEKOĞLU

Offered to

Industrial Engineering

Course Objective

The objective of this course is to provide students a solid grounding in the theory and practice of product and business development covering market feasibility (what is the need and do customers want the product), technical feasibility (engineering design, prototyping, and manufacture), and financial feasibility (how much money will the company make). It also aims to provide students with an understanding of the ways in which technology is brought to market.

Learning Outcomes of the Course Unit

1   Ability to identify the necessary steps to produce a viable product and critical elements of the product development process
2   Ability to evaluate existing markets for new product opportunities
3   Ability to define both short and long term technical and business goals
4   Ability to select, and/or design organizational structures that fit the needs of product development projects
5   Ability to translate market needs into product idea statements and develop ideas into concept statements
6   Ability to conduct concept testing
7   Ability to engage in business case development for a new product concept
8   Ability to develop a launch plan for a new product

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introducing the course, technology and new products in the business context
2 Development processes and organizations
3 Strategic and business planning processes
4 Opportunity identification and product planning
5 Identifying customer needs and product specifications
6 Concept generation, selection and testing
7 Product architecture and industrial design
8 Mid-term exam
9 Design for environment and design for manufacturing
10 Prototyping and robust design
11 Patents and intellectual property
12 Product development economics
13 Managing projects
14 Leading product development

Recomended or Required Reading

Main textbook:
Ulrich, K.T. and Eppinger, S.D., 2007, Product Design and Development, 4th ed, McGraw-Hill/Irwin,

Supplementary Sources:
Crawford, C.M. and Di Benedetto, C.A. (2005). New Products Management. Boston: Irwin/McGraw-Hill.
Steven C. Wheelwright and Kim B. Clark, 1992, Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. The Free Press.
Phaal Robert, Farrukh Clare and Probert David, 2001, Technology Roadmapping: linking technology resources to business objectives, Centre for Technology Management, University of Cambridge http://www.ifm.eng.cam.ac.uk/ctm/publications/tplan/trm_white_paper.pdf
Wheelwright, S.C. and Clark, K.B. (1995). Leading Product Development. New York: The Free Press.

Planned Learning Activities and Teaching Methods

Principal methods of teaching will be lectures, seminars, and case discussions. The students are expected to attend lectures and discuss cases in small group settings. Additionally, when appropriate, lectures will be supported by computer lab work and guest speakers will be invited to describe practical dimensions of product and business development processes.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 PRC PRACTICE
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE * 0.20 + ASG * 0.20 + PRC * 0.10 + FIN * 0.50
6 RST RESIT
7 FCG FINAL COURSE GRADE MTE * 0.20 + ASG * 0.20 + PRC * 0.10 + RST * 0.50

Further Notes About Assessment Methods

Active participation to the lecture will be evaluated within the application note.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Yrd. Doç. Dr. Burcu Felekoglu
Email: burcu.felekoglu@deu.edu.tr
Tel: 0 232 3017616

Office Hours

Will be announced at the beginning of the semester.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 4 52
Preparations before/after weekly lectures 13 3 39
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 10 10
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.155
LO.2445
LO.3444
LO.44434
LO.543433
LO.65533
LO.74344333
LO.844343

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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