COURSE UNIT TITLE

: HEALTH COMMUNICATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SHS 1030 HEALTH COMMUNICATION ELECTIVE 2 0 0 3

Offered By

Vocational School of Healthcare

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

INSTRUCTOR MÜGE GÜLDAŞ

Offered to

Anesthesia
First And Emergency Aid Technician
Medical Documentation and Secretariat
Medical Laboratory Techniques
Audiometry
Medical Imaging Techniques
Vocational School of Healthcare
Nuclear Medicine Techniques
Radioterapy

Course Objective

In this lesson, the main purpose is creating the reputation and image within the health foundations. General and sometimes detailed information will be giving around maintaining these health communication systems, which have relations with other areas. Students will be available to understand and apply the communication systems in health-based foundations with both theoretical, academic and practicing issues.

Learning Outcomes of the Course Unit

1   Learning and defining Health Communication notion within the organizational perspective.
2   Merging Health Communication activities with his occupational area through analyses.
3   Have an ability to define and implementing verbal and non-verbal communication, motivation, and addressing, interpersonal communication notions.
4   Have an ability to define and implementing health management that occurs inside and outside of the organization.
5   Have a sufficiency about communication between patient psychology, patient, medical doctor and health workers.
6   Within the international and national academic contexts, will be able to analyze health communication campaigns.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic Notions of Public Relations and Introduction to Health Communication 1.1. Keynotes about the lesson 1.2. Defining Public Relations notion and properties 1.3. Development process of Public Relations through health organizations 1.4. Health Communication practices within health organizations 1.5. Defining Health Communication notion and properties
2 Health Communication as a Interdisciplinary Notion 1.1 Public Relations and Communication 1.2 Properties of Health Communication 1.3 Scope of Health Communication
3 Health Communication Hypothesis and Micro Level Models 1.1 Purpose of Public Relation within health organizations 1.2 Attitude and Behavior Variance 1.3 Behavior Variance Theory Models 1.4 Communication Hypothesis for Persuasion 1.5 Elaboration Hypothesis Model 1.6 Ideation Talent Model 1.7 Confluence Model
4 Health Communication Hypothesis and Micro Level Models (cont) 1.1 Health Belief Model 1.2 Social Learning Model 1.3 Theory of Reasoned Action
5 Health Communication Hypothesis and Macro Level Models 1.1 Dissemination of Innovations 1.2 Entitling the Society Model 1.3 PRECEDE-PROCEED Model
6 Notion of Health Communication and Practicing Models 1.1 Communication for Behavior Affect 1.2 Communication Model for Social Alteration 1.3 Extended Parallel Process Model
7 Public Relations and Health Communication Campaign Process 1.1 Planning Public Relations and Health Communication Program 1.2 Planning Process Steps 1.3 Situation Analysis and Target Market
8 Public Relations and Health Communication Campaign Process (cont) 1.1 Strategies 1.2 Planning, Implementing and Evaluation
9 Other Notions about Health Communication 1.1 Social Marketing 1.2 Public Relations 1.3 Advertising
10 Other Notions about Health Communication (cont) 1.1 Risk Communication 1.2 Advocacy within Media
11 Media and Health 1.1 Health Literacy 1.2 Critical Health Communication
12 Health Communication and Morality 1.1 Realm of authorities of medical personnel and medical doctors 1.2 Morality of patient and disease
13 Interpersonal Communication Perspective of Health Communication 1.1. Medical Doctor Patient Communication 1.2. Medical Personnel Patient Communication 1.3. Professional Medical Communication

Recomended or Required Reading

Parrott, Roxanne, (2004), Emphasizing Communication in Health Communication , Journal of Communication, December, pp.751-787.
Beisecker, Analee E., (1990), Patient Power in Doctor-Patient Communication: What Do We Know , Health Communication, 2(2), p.105-122.
West, R., Turner, H.L. (2009). Understanding Interpersonal Communication: Making Choices in Changing Time. Boston:Wadsworth Cengage Learning.
Lindenmann, W. K. (2003). Public relations research for planning and evaluation. Gainesville, FL: Institute for Public Relations. www.instituteforpr.com.
Emmert, P., & Barker, L. L. (1989). Measurement of communication behavior. White Plains, NY: Longman.
Broom, G. T., & Dozier, D. M. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.



Planned Learning Activities and Teaching Methods

Lecture presentations by instructor, practical workshops, debates and discussions

Assessment Methods

Successful / Unsuccessful

Further Notes About Assessment Methods

Instructor is able to add proper evaluating methods

Assessment Criteria

The lecture will be evaluated according to the Vocational School of Health Services Teaching and Examination methods.

Language of Instruction

Turkish

Course Policies and Rules

Instructor is able to add proper evaluating methods

Contact Details for the Lecturer(s)

muge.guldas@deu.edu.tr

Office Hours

Mon - Fri : 08.30 - 17.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
TOTAL WORKLOAD (hours) 0

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18
LO.15455
LO.254455
LO.35455
LO.4555
LO.55455
LO.65455

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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