COURSE UNIT TITLE

: THE ANALYSIS OF TOURISM MARKET

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5004 THE ANALYSIS OF TOURISM MARKET COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR ALP TIMUR

Offered to

Tourism Management

Course Objective

The objective of this course is to analyze tourism demand, tourism supply and equilibrium in tourism market.

Learning Outcomes of the Course Unit

1   To be able to understand the concept and characteristics of tourist market.
2   To be able to understand factors affecting tourism supply.
3   To be able to evaluate potential supply inventories in tourism market in terms of diversification of tourist product.
4   To be able to understand tourist product policy in terms of demand creation.
5   To be able to evaluate tourism supply and demand.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept of Market and Tourism Marketet
2 Definition and Characteristics of Tourism Market
3 Tourism Supply: Definition, Characteristics, Classifications
4 Factors Affecting Tourism Supply
5 Tourism Supply Analysis and Analysis Methods
6 Tourist Function Rate, Hotel Management Function Rate, Determination Method of the Priority Region
7 Tourism Demand: Definition, Characteristics, Factors Affecting Tourism Demand
8 Tourism Demand Forecasting and Planning Methods: Trend Analysis, Regression Analysis, Corelation Analysis (Midterm exam will be held in this week except the course hour.)
9 Tourism Demand Forecasting and Planning Methods: Trend Analysis, Regression Analysis, Corelation Analysis
10 Structural Analysis of Tourism Demand
11 Equilibrium of Tourism Supply and Demand
12 Determining Total Bed Capacity
13 Touristic Product Diversification
14 Touristic Product Differentiation

Recomended or Required Reading

Bahar, O. ve Kozak, N. (2008), `Turizm Ekonomisi Detay Yayıncılık, Ankara.
Içöz, O. (2005), `Turizm Ekonomisi 3. Baskı, Turhan Kitapevi, Ankara.
Kolektif (2009). `Turizm Politikaları . Değişim Yayınları
Kozak, N. (2010). `Turizm Pazarlaması . Detay Yayıncılık
Özkök, F. G. (2008), `Turizmin Ekonomik Etkileri Ekin Yayınevi, Bursa.
Rızaoğlu, B. (2007). `Turizm Pazarlaması . Detay Yayıncılık.
Tarhan, C. (2001), `Turizm Politikaları . Detay Yayıncılık.
Timur, A., o. Içöz, H. Avn. Egeli, A. Türksoy, O. Çolakoğlu, Z. Arslan (1994). `Ege Bölgesi Turizminin Sektörel Analizi ve Gelişme Stratejileri . EGIAD.

Planned Learning Activities and Teaching Methods

Application of theoretical approaches in analysis of tourism market.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.20 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.20 + RST* 0.50

Further Notes About Assessment Methods

If the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Assessment Criteria

Student presentations, midterm and final exam

Language of Instruction

Turkish

Course Policies and Rules

To be ready for courses

Contact Details for the Lecturer(s)

alp.timur@deu.edu.tr, 02324204180

Office Hours

Monday 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 10 10
Preparing assignments 1 24 24
Preparation for final exam 1 17 17
Preparing presentations 1 17 17
Final exam 1 2 2
Mid-term exam 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15555
LO.2555
LO.355555
LO.4555
LO.55555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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