COURSE UNIT TITLE

: POLICY OF TOURISTICAL PRODUCTS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6026 POLICY OF TOURISTICAL PRODUCTS ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR ALP TIMUR

Offered to

Tourism Management

Course Objective

Make evaluations to provide consistent tourism policy that will be created from analysis related with touristic products

Learning Outcomes of the Course Unit

1   Learn how to make a tourism product diversification for country, region, and the destinations to create demand
2   Be able to do analysis of tourism demand and supply
3   Be able to plan tourism activities for create demand and attract tourist
4   Learn the touristic product types and the factors affecting the touristic product demand
5   Have knowledge about price policy of the touristic product

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Tourism Policy
2 Tourism Planning
3 Tourism Sector
4 Tourism Market
5 Tourism Supply and Analysis of Tourism Supply
6 Tourism Demand and Analysis of Tourism Demand
7 Touristic Product
8 Touristic Product Types (Mid-term exam will be held in this week except the course hour.)
9 Touristic Product Types
10 Factors that Affect Demand for Touristic Product
11 Planning of the Identification, Demand Creation and Attracting Tourist in the Tourism
12 Touristic Product Policy
13 Price Policy of the Touristic Product
14 Presentations

Recomended or Required Reading

Bahar, O. ve Kozak, N. (2008), `Turizm Ekonomisi Detay Yayıncılık, Ankara.
Içöz, O. (2005), `Turizm Ekonomisi 3. Baskı, Turhan Kitapevi, Ankara.
Kolektif (2009). `Turizm Politikaları . Değişim Yayınları
Kozak, N. (2010). `Turizm Pazarlaması . Detay Yayıncılık
Özkök, F. G. (2008), `Turizmin Ekonomik Etkileri Ekin Yayınevi, Bursa.
Rızaoğlu, B. (2003). `Turizm Davranışı . Detay Yayıncılık
Rızaoğlu, B. (2007). `Turizm Pazarlaması . Detay Yayıncılık
Tarhan, C. (2001), `Turizm Politikaları . Değişim Yayınları
Timur, A., o. Içöz, H. Avn. Egeli, A. Türksoy, O. Çolakoğlu, Z. Arslan (1994). `Ege Bölgesi Turizminin Sektörel Analizi ve Gelişme Stratejileri . EGIAD.

Planned Learning Activities and Teaching Methods

Analysis of theoretical approaches along with tourism product policies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.20 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.20 + RST* 0.50

Further Notes About Assessment Methods

Evaluating the final and mid-term exam and presantation of students

Assessment Criteria

Evaluating mid-term and final exam and presantation of students.

Language of Instruction

Turkish

Course Policies and Rules

Students contribution is important.

Contact Details for the Lecturer(s)

Prof. Dr. Alp Timur
alp.timur@deu.edu.tr, 02324204180

Office Hours

Monday 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for Midterm Exam 1 10 10
Preparation for Final Exam 1 15 15
Preparing Homework 1 16 16
Preparation before/After Weekly Lectures 13 2 26
Other 1 17 17
Final exam 1 2 2
Mid-term exam 1 2 2
TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.14554
LO.24444
LO.345455
LO.4454
LO.55555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

HOME / INFORMATION ON THE INSTITUTION / DEGREE PROGRAMMES / INFORMATION FOR STUDENTS / LLP/ERASMUS