COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

The objective of this course is to examine global marketing processes, growth opportunities, and threats encountered in dynamic international trade environment. Topics may include cultural, economic, technological and legal environment of international business and marketing mix strategies.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Necdet Timur, Alparslan Özmen (2009). Stratejik Küresel Pazarlama, Eflatun Yayınevi.
Supplementary Book(s):
Philip Kotler, Gary Armstrong (2011). Principles of Marketing (13th Edition). Upper Saddle River, Prentice Hall.
Philip Kotler (2011). Marketing Management (13th Edition). Upper Saddle River, Prentice Hall.
S. Tamer Cavusgil, Gary Knight, John R. Reisenberger (2008). International Business, Upper Saddle River, Pearson.
Philip Kotler, John T. Bowen, James C. Makens (2010). Marketing for Hospitality and Tourism, Upper Saddle River, Pearson
Ismet Mucuk (2009). Pazarlama Ilkeleri, Türkmen Kitabevi.
References:
Materials:
Articles in scientific and industry journals

Planned Learning Activities and Teaching Methods

1. Lecture
2. In-class discussions
3. Article evaluations
4. Case analysis
5. Homework

Assessment Methods

Further Notes About Assessment Methods

To be announced soon.

Assessment Criteria

Midterm Exam: Students' perception and assessment levels of described and discussed concepts during the course will be measured.
Paper and Presentation: The discussion of the concepts examined within the context of the lesson, establishing a connection between these concepts, making inferences about the connections between concepts, identifying problems and bringing solutions and transfer of the ideas properly as a whole will be evaluated.
Final Exam: Students' internalization level of the concepts discussed during the course, to propose solutions to the problems related to the subject, students' analyze levels of the relationships, connections and causality between concepts will be measured.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Follow appropriate business etiquette regarding cell phones.
4. Home-works and presentations should be prepared based on the format given in the beginning of the semester.

Contact Details for the Lecturer(s)

Assoc. Prof. Burcu Selin YILMAZ
selin.yilmaz@deu.edu.tr

Office Hours

To be announced soon.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes