COURSE UNIT TITLE

: TOURISTICAL CONSUMER BEHAVIOR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6037 TOURISTICAL CONSUMER BEHAVIOR COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR METIN KOZAK

Offered to

Tourism Management

Course Objective

The objective of this course is to analyze individual, social and situational factors affecting consumer decision making in tourism sector as well as recent trends and ethical dimension of consumer behaviour in global scale.

Learning Outcomes of the Course Unit

1   To be able to analyze individual factors (personality, life style, motivation, perception etc.) and social factors (culture, sub-culture, social class, reference group, family etc.) affacting consumer behaviour.
2   To be able to analyze factors and processes in consumer decision making.
3   To be able to evaluate consumer behaviour in tourism by analyzing consumer decision making and preference models and steps.
4   To be able to acquire competencies to conduct research on consumer behaviour in tourism.
5   To be able to defend the rights and protection of consumer and the practice socially responsible marketing
6   To be able to apply the knowledge acquired in tourist behaviour to tourism marketing management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Consumer Behaviour
2 Tourist Motivations
3 Consumer Behaviour Models in Tourism
4 Cultural Elements in Tourist Behaviour
5 Demographic Elements in Tourist Behaviour
6 Buying Decision Process
7 Typologies of Tourist Behaviour
8 Tourism Demand and Markets
9 Midterm Exam
10 Destination Selection
11 Consumer Buying Behaviour
12 Perception, Expectation and Satisfaction
13 Research Methodologies in Tourist Behaviour
14 Presentations and Discussions

Recomended or Required Reading

Textbook(s):
John Swarbrooke and Susan Horner (2006). Consumer Behavior in Tourism, Butterworth-Heinemann
Supplementary Book(s):
Abraham Pizam and Yoel Mansfeld (2001). Consumer Behavior in Travel and Tourism. New York: Haworth Hospitality Press.
Del I. Hawkins, David L., Motherbaugh and Roger Best (2010). Consumer Behavior. Building Marketing Strategy. Eleveth Edition. New York, NY: McGraw-Hill.
Gerrit Antonides and W. Fred Raaij (Editors) (1999). Case Studies in Consumer Behavior. Wiley and Sons Inc.
Hale N. Tongren (1993). Cases in Consumer Behavior. New Jersey: Prentice Hall.
John Mowen and Michael S. Minor (2001). Consumer Behavior: A Framework. Upper Saddle River, New Jersey.
Martha McEnally (2002. Cases in Consumer Behavior. Volumes I & II New Jersey: Prentice Hall.
Michael R. Solomon (2011). Consumer Behavior: Buying, Having, and Being. Ninth Edition. New Jersey: Prentice Hall
Wayne D. Hoyer and Deborah J. MacInnis (2007). Consumer Behavior. Boston: Houghton Mifflin Co.

Planned Learning Activities and Teaching Methods

Lecture
In-class discussion
Homework
Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.50 + FIN* 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST* 0.50

Further Notes About Assessment Methods

To be announced soon.

Assessment Criteria

To be announced soon.

Language of Instruction

Turkish

Course Policies and Rules

To be announced soon.

Contact Details for the Lecturer(s)

Prof. Dr. Metin Kozak
metin.kozak@deu.edu.tr

Office Hours

To be announced soon.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Tutorials 2 3 6
Lectures 11 3 33
Preparation for midterm exam 1 20 20
Preparation for final exam 1 22 22
Preparing assignments 1 20 20
Preparing presentations 1 6 6
Preparations before/after weekly lectures 13 3 39
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.1555
LO.2454
LO.3555
LO.4555
LO.5544
LO.654

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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