COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR EBRU GÜNLÜ

Offered to

Tourism Management

Course Objective

The purpose of this course is; by underlining the importance of strategic management phenomenon in lodging business to ensure students to internalize each step of strategic management process such as basic concepts, strategic analysis techniques, building and implementing strategies by taking the requirements of strategic management discipline into consideration and to prepare graduate students into the business life by giving necessary skills to students so as to transfer theoretical knowledge into practice.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Ülgen, K. Ve Mirze, K. (2007). Stratejik Yönetim, Istanbul: Arıkan Yayıncılık.
Supplementary Book(s):
Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
Okumus, F., Altınay, L. and Chathoth, P., (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
Eren, Erol (2005). Stratejik Yönetim ve Işletme Politikası, Istanbul:Beta Yayıncılık
References:
Materials:
Articles in scientific and industry journals (Business Week, Forbes, Economist)

Planned Learning Activities and Teaching Methods

1. Lectures
2. In-class discussions
3. Case analysis
4. Project

Assessment Methods

Further Notes About Assessment Methods

To be announced soon.

Assessment Criteria

1. In the project, within the framework of the given topic, students are expected to present a written text about 20-40 pages. The project in point should be written with coherent and clear expressions and also should reflect the strategic way of thinking. It is important for students to explain each step of the project, to present the project to the class members, to answer the directed questions and the conducted research should carry original values; it is also important for students to be able to express in which way the theoretical knowledge is converted to the practice.
2. Students are expected to identify the underlying problems by querying the presented case studies and to develop solutions towards problems.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected to participate actively to in-class discussions and team-works.

Contact Details for the Lecturer(s)

Assoc., Prof. Dr. Ebru Günlü, ebru.gunlu@deu.edu.tr, 02323018239

Office Hours

Tuesday 15.00-16.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes