COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR ÖCAL USTA

Offered to

Tourism Management

Course Objective

Following the basic information provided about destination management and marketing, the course aims handling the issues such as samples and applied studies of international tourism market, stakeholder management on destinations, strategic planning, destination management and marketing organizations and destination management cooperation.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.
Supplementary Book(s):
References:
Materials:
Articles and thesis in national and international journals

Planned Learning Activities and Teaching Methods

Following the lectures given by the lecturer of the course on the first 6 weeks, students will be given homeworks about different destinations' planning and marketing strategies and those works will be presented and discussed by students in the class.

Assessment Methods

Further Notes About Assessment Methods

Completing the lecture successfully will be possible by the attendance and active participation in discussions in the class. Students' presentation skills and the content and the compliance of presentation reports with the objective of the study will be based on the assessment criteria.

Assessment Criteria

1- Students' knowledge on destination management will be taken into account in the midterm and final exams, but besides theoretical knowledge students will also be expected to discuss and evaluate the related subjects in the context of current issues.
2- It is aimed for students to get ready to make scientific studies by preparing homeworks. Therefore, the assignment will be considered to conform to the rules of scientific writing.
3- In class discussions and presentations, along with presentations skills students are intented to be developed in discussion skills related to scientific issues.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Reports should be submitted prior to presentations and shared with the rest of the class.

Contact Details for the Lecturer(s)

Prof. Dr. Öcal Usta
ocal.usta@deu.edu.tr

Office Hours

To be anoounced soon.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes