COURSE UNIT TITLE

: STRATEGIC PORT MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIY 6075 STRATEGIC PORT MANAGEMENT ELECTIVE 3 0 0 6

Offered By

Maritime Business Administration

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR SONER ESMER

Offered to

Maritime Business Administration

Course Objective

To understand core general strategic management concepts as applicable to the ports sector

Learning Outcomes of the Course Unit

1   Gaining detailed knowledge on port related subjects.
2   Giving a comprehensive background on the meaning of the strategic port and terminal management.
3   Having a strong background about strategic management of ports and terminals.
4   To enhance strategic decision-making skills through analysis and integrated perspective
5   To understand general strategic management concepts as applicable to the ports sector

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 International port environment analysis,
2 Port organization structure and strategic planning in the total quality management framework,
3 Macro-micro, external and internal environmental analysis for ports,
4 Developing and implementing organizational strategies and policies in competitive environment,
5 Assessment of organizational strengths, weaknesses opportunities and threats,
6 Port marketing,
7 Mid-Term
8 Port operations management
9 Managing relations with government and key interest groups.
10 Reengineering,
11 Strategic control and continuous process improvement
12 Value added port services,
13 Market (demand) forecasting,
14 Project Evaluation

Recomended or Required Reading

Textbook(s)/References/Materials: Alderton, Patrick M. (2005). Port Management and Operation. LLP: London.

REFERENCE BOOKS :
Bichou. K. (2009) Port Operations, Planning and Logistics. Informa.
Talley, Wayne K. (2009) Port Economics, Routledge: London and New York.
Branch, Alan E. (1986). Elements of Port Operation and Management. Chapman and Hall, Ltd: London.
Frankel, Ernst. G. (1987). Port Planning and Development. John Wiley&Sons: New York.
Esmer, Soner (2011) Liman Işletmelerinde Pazarlama Iletişimi. Detay Yayıncılık, Ankara.
Esmer, Soner (2010) Konteyner Terminallerinde Lojistik Süreçlerin Optimizasyonu ve Bir Simülasyon Modeli. Dokuz Eylül Yayınları: Izmir.

Journals:
Maritime Policy and Management, Journal, ISSN: 0308-8839
Maritime Economics and Logistics, Journal, ISSN: 1479-2931

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

PhD level knowledge, skills and competencies in research, examination, critics, oral and written presentation of Business Management practices in the scope of international maritime business environment will be assessed.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

soner.esmer@deu.edu.tr

Office Hours

Monday 10:00-11:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Student Presentations 1 3 3
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 20 20
Preparing assignments 1 20 20
Preparing presentations 1 4 4
Reading 12 1 12
Web Search and Library Research 14 1 14
Final 1 2 2
Midterm 1 2 2
Final Assignment 1 1 1
TOTAL WORKLOAD (hours) 148

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15422333342333
LO.24533444534443
LO.34534345434433
LO.45454554345544
LO.55445445544455