COURSE UNIT TITLE

: ANALYSIS AND CRITIQUE ON VISUAL MEDIA GRAPHIC PRODUCTS II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 6046 ANALYSIS AND CRITIQUE ON VISUAL MEDIA GRAPHIC PRODUCTS II ELECTIVE 3 0 0 8

Offered By

Graphic

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞCAN GÜLER

Offered to

Painting
Graphic

Course Objective

Advanced analysis and interpretation of the communication design works in mass media in the context of current tendencies, communication design and target group.

Learning Outcomes of the Course Unit

1   To be able to deep observation on mass media products.
2   To be able to build relationship between communication design works.
3   To be able to create communication between flows in various media.
4   To be able to follow current events and news with the ability of isolation from background.
5   To be able to interpret the hole design works that is analized.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course, aims, goals, general discussion about the media.
2 Species and context of media forms.
3 Analysis ot the current news, events and incidents (workshop) - 1
4 Analysis ot the current news, events and incidents (workshop) - 2
5 Analysis ot the current news, events and incidents (workshop) - 3
6 Couse-effect relationship on target groups
7 Message bombarding and corrupted realities.
8 Target audiences on message groups.
9 Analysis in the point of view graphic designer.
10 Class discussion: Daily news and their appearance on media.
11 Class discussion: Daily news and their appearance on media.
12 Class discussion: Daily news and their appearance on media.
13 Examining and evoluation of research paper
14 Final critics.

Recomended or Required Reading

Görme Biçimleri, John Berger
Sinema Göstergebilimi, Yuriy M. Lotman
Göstergebilime Giriş, Fatma Erkman Akerson
Görsel Grafik Tasarım Sözlüğü, Gavin Ambrose-Paul Harris
Grafik Tasarım ve Reklam, Ulufer Teker
Iletişim ve Grafik Tasarım, Emre Becer
Sırdaş Görüntüler, Mehmet Ergüven
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

In the first half hour, the events around the world and how it is seen in Turkey are discussed. Individual interviews will start at the end of half an hour. Students actively participate in a continuous course.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.50 + FN * 0.50
4 RST RESIT
5 RST RESIT ASG * 0.50 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 412 9168

Office Hours

In addition to class hours, it is possible to meet in every Friday between 09.00 to 10.30.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 13 4 52
Preparation for final exam 1 15 15
Preparing presentations 8 8 64
Final 1 15 15
TOTAL WORKLOAD (hours) 188

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.133
LO.2331
LO.3311
LO.433
LO.5331

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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