Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
GIY 4214	FASHION TRENDS	ELECTIVE	2	0	0	3

Offered By

Textile Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

INSTRUCTOR SENAY GÖKÇEN

Offered to

Textile Technology

Course Objective

At the end of this course, the students will be able to make a good observation on market research, establish the target audience, and identify fashion trends, colors, fabrics, accessories, decoration techniques as well as following new textile materials and products, textile machines and technological developments and new methods in the production of clothing.

Learning Outcomes of the Course Unit

1	Explore new ways in the global fashion market, follow the clothing, accessories and fabric production developments
2	Identify the fashion trends and the forms of fashion clothing
3	Identify the determinants of fashion trends
4	Explore fashion trends and the market impact of industrial positions from past and present
5	Detect color, texture, material and technological developments and their reflections to the current trends

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	General Information on Fashion Trends
2	Setting Process for the Target Audience According to Demographics
3	Creating a Trend Analysis According to Target Audience
4	Determining the Current Fashion Trends
5	Determining the Current Color Trends
6	Determining the Current Fabric Trends
7	Midterm Exams
8	Midterm Exams
9	Determining On-Trend Decorating Techniques
10	Determining On-Trend Fashion Accessories
11	Determining On-Trend Fashion Styles
12	Researching the New Textile Materials and Productions
13	Researching the Technological Developments in Textile Machinery
14	Researching the New Methods for the Apparel Production

Recomended or Required Reading

Main Source:
Lec. Senay Gokcen - Lecture Notes and Fashion Forecasting Activities

Supporting Resources:
Moda Tasarımı - Sue Jenkyn JONES
Modaya Yön Verenler - Linda WATSON
Moda Tasarımcısının Iş Kurma Rehberi - Mary GEHLHAR
Fashion Marketing - Mike EASEY, Fashion
Marketing (Workshop Notes) - Dario GOLIZIA
Fashion Marketing and Merchandising Mary WOLFE
The Business of Fashion - Leslie Davis BURNS

References: Related internet resources and the following websites:
Fashion Trendsetter - www.fashiontrendsetter.com
WGSN - www.wgsn.com
PROMO STYL - www.promostyl.com
TRENDSTOP - www.trendstop.com
THE STYLE COUNCIL - www.stylecouncil.com
MUDPIE DESIGN - www.mudpie.co.uk
FASHION SNOOPS - www.fashionsnoops.com

Magazines:
Bambini Collezioni, Book Moda Uomo, Collezioni Trends, Domus, Mood, Textile View Magazine, Uomo Collezioni, Uomo Vogue, View on Color, Wired, Zoom On Fashion Trends, Vogue Türkiye, ELLE Türkiye, InStyle Türkiye, Trendsetter

Planned Learning Activities and Teaching Methods

1 - Lectures
2 - Project Paper

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	RO	Rapor/Ödev
3	FN	Final
4	FCG	FINAL COURSE GRADE	VZ0.20 + RO0.20 + FN* 0.60
5	RST	RESIT
6	FCGR	FINAL COURSE GRADE (RESIT)	VZ0.20 + RO0.20 + BUT* 0.60

Further Notes About Assessment Methods

Each student prepares a "Trend Report" through the 15 Weeks of the course period. The integrated evaluation is carried out with the Trend Report, homework and exams.

Assessment Criteria

The success of the student will be evaluated by measuring the 5 Learning Outcomes and plus with the Midterm Exams, Final Exams and the Fashion Trend Report.

Language of Instruction

Turkish

Course Policies and Rules

70% of course attendance is mandatory. In case of detection of any copy content on the "Trend Report", student work will be excluded from the assessment.

Contact Details for the Lecturer(s)

Lec. Senay GÖKÇEN
+90232 3012626
senay.topcu@deu.edu.tr
senay@fashiontrendsetter.com

Office Hours

According to the current course schedule, Office Hours will be announced later.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	2	24
Preparations before/after weekly lectures	12	2	24
Preparation for midterm exam	1	5	5
Preparation for final exam	1	10	10
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			65

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.3	PO.4	PO.5	PO.7	PO.8	PO.9	PO.11	PO.12
LO.1	1	1	1	1	1	1	1	1	1
LO.2	1	1	1	1	1	1	1	1	1
LO.3	1	1	1	1	1	1	1	1	1
LO.4	1	1	1	1	1	1	1	1	1
LO.5	1	1	1	1	1	1	1	1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION