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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2028 STRATEGIES OF TOURISM PRODUCT DIVERSIFICATION ELECTIVE 2 0 0 3

Offered By

Tourism and Hotel Management

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASISTANT PROFESSOR ÖVÜNÇ BARDAKOĞLU

Offered to

Tourism and Hotel Management

Course Objective

Aim of this course is to evaluate characteristics of touristic product

Learning Outcomes of the Course Unit

1   The students will be able to demonstrate an understanding of forming and developing touristic product 2   Knowing about specials of tourism diversification 3   different tourism destinations and analyze different characteristics of tourism product. 4   Analyzing different tourism product 5   Defining tourism product

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to tourism diversification 2 Provision and Impacts Special Interest Tourism 3 Regional impacts of special interest tourism (economics, social, cultural and enviromental) 4 Culture Tourism 5 Health Tourism 6 Rural Tourism 7 Heritage tourism 8 Midterm Exam 9 Food and Wine Tourism 10 Cruise Tourism 11 Seniour Tourism 12 Festivals and Events: Celebrating Special Interest Tourism 13 Tourism Diversification Policies in Turkey 14 Tourism Diversification Policies in Turkey 15 FINAL Exam 16 FINAL Exam

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

lecture is given theorically

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 2 3 4 5

Further Notes About Assessment Methods

None

Assessment Criteria

exam

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 2 26 Preparations before/after weekly lectures 13 1 13 Preparation for midterm exam 1 10 10 Preparation for final exam 1 15 15 Preparing assignments 1 5 5 Preparing presentations 1 10 10 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 81

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5