COURSE UNIT TITLE

Offered By

Distance Learning Non-thesis Master s Degree in Maritime Tourism (M.A.)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR GÜRHAN AKTAŞ

Offered to

Distance Learning Non-thesis Master s Degree in Maritime Tourism (M.A.)

Course Objective

The course aims to adress issues like basic information about the destination management and marketing, examples from tourism market and shareholder management at destinations, strategic planning, destination management and management institutions and co-operations at destination management.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

National and international books, projects, articles and thesis should be used. The following sources can be example for books:
1. Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
2. Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando

Planned Learning Activities and Teaching Methods

After the first 6 weeks lecture which will be given by responsible lecturer, learner will be given planning and marketing assignments for different destination examples and the assignments will be presented by learner

Assessment Methods

Successful / Unsuccessful

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes