COURSE UNIT TITLE

: MARKETING IN TEXTILES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TKS 4033 MARKETING IN TEXTILES ELECTIVE 2 0 0 3

Offered By

Textile Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ENGIN ÖZGÜL

Offered to

Textile Engineering

Course Objective

To develop the students knowledge and skills related to management of marketing activities in the textile and garment enterprises.

Learning Outcomes of the Course Unit

1   To be able to understand the concepts associated with marketing
2   To be able to design the marketing strategy and marketing mix elements
3   To be able to analyze and interpret the marketing strategies implemented by businesses
4   To be able to evaluate the effectiveness of marketing activities
5   To be able to interpret the activities associated with the management of marketing activities.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Current issues in modern business
2 Marketing and basic concepts
3 Marketing planning
4 Marketing strategies
5 Marketing strategies - 2
6 Marketing planning - 1
7 First midterm exam
8 Marketing Planning -2
9 Target market segmentation
10 Fashion marketing concept
11 Product decisions in textile enterprises - I
12 Second midterm exam
13 Brand development in textile enterprises
14 Price and distribution decisions in textile enterprises
15 Promotion decisions in textile enterprises
16 Final exam

Recomended or Required Reading

1. Ö. Baybars Tek ve Engin Özgül (2009) Modern Pazarlama Ilkeleri, Birleşik Yayıncılık.
Yardımcı Kaynaklar:
2. Ömer Torlak, Remzi Altunışık (2009) Pazarlama Stratejileri Yönetsel Bir Yaklaşım, Beta Yayınları.
3. Pazarlama ile ilgili bilimsel makale ve dergiler

Planned Learning Activities and Teaching Methods

Lectures, case solving, question-answer, and paper presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

The level of knowledge regarding to the basic concepts of marketibng, model and marketing mix elements are assessed with exams and participation in class discussions, reviews of the activities of marketing and experiences related to the management of marketing activities assessed with case study discussions and taking into account the qualifications of the homework made on this issue.

Language of Instruction

Turkish

Course Policies and Rules

1. Class participation is important.
2. Scientific research and ethical rules must be adhered to in the preparation of homework presentations.
3. Assignments should be delivered on time.
4. The issues described in assignment reports are expected to supported with business applications.
5. Information and announcements made on DEBIS and the lecture's web site should be followed.

Contact Details for the Lecturer(s)

Associate Proffesor Engin ÖZGÜL
DEU Faculty of Economics and Administrative Sciences Department of Business Administration Department of Production Management and Marketing
Office No: 209 Phone: (232) 301 0576 E-mail: engin.ozgul@deu.edu.tr
Personal web: http://kisi.deu.edu.tr/engin.ozgul

Office Hours

Wednesday 12:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 2 3 6
Preparation for final exam 1 5 5
Preparing assignments 1 5 5
Preparing presentations 1 5 5
Midterm 2 2 4
Final 1 2 2
TOTAL WORKLOAD (hours) 63

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11111234131
LO.21331323221
LO.31111323231
LO.41111233131
LO.51111424131

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2012 DEÜ. BİD

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